Today sales trainer Kelley Robertson shares a prospecting email he recently received - and explains why it's one of the worst! Thankfully, you can avoid these pitfalls with a few simple changes to your emails!
Good Friday Morning,
My name is (I left the sender's name out) and I live in Florida. I would like to know if I could possibly send your company some promotional product options and quotes via email?
We offer over a million items that we can add your company logo to including;
Pens, T-Shirts, Hats, Magnets, Tote Bags, Water Bottles, Eco Friendly items, Mugs, Key Chains, Stress Balls, Trade Show Items, Umbrellas, Flash Drives, and much more.
Please let me know what items you normally purchase or are looking for and I will send you quotes and try to save you money.
Sender's Name
Marketing Executive
Orlando Florida
This was the email that landed in my in-box last Friday morning. Here are a few reasons why it is one of the worst prospecting emails I have ever received:
No attempt was made to identify a potential business problem I might be experiencing.
The sender did not create ANY value.
"Possibly" and "try" are weak words.
The call to action was weak.
There was no website, company name or telephone number.
The sender used a Gmail address.
If you use email to prospect it is critical to demonstrate your expertise, identify a business problem and indicate how you might be able to help.
Avoid sending messages like this one.
Otherwise, your prospects are simply going to hit the delete button a moment after they open your email; if in fact, they actually take the time to open it.
Kelley Robertson is the President and founder of Robertson Training Group. He specializes in helping businesses increase their sales, develop better negotiating skills, coach and motivate their employees, create powerful work teams and deliver outstanding customer service. learn more by visiting http://www.robertsontraininggroup.com
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