With the cost of gaining new business five times that of keeping current clients, it’s wise to do all you can to keep those people coming back for more. In order to thrive in business, it’s important to make each client feel important. If they have a negative feeling or are even indifferent to your business, they won’t feel obligated to continue to do business with you.
You start by being grateful for their business. Make good eye contact with clients and say the words, "Thank you for your business," at least once during every contact.
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