Find the real value.
If your company offers a lot of different products, think carefully about where their real value lies. What end result are your customers really buying from you? That's the best place to begin your prospecting and lead generation messages.
Today's quick tip comes from Kendra Lee. Kendra Lee is a Prospect Attraction Specialist and president of KLA Group. Specializing in the IT industry, KLA Group helps companies rapidly penetrate new markets, break into new accounts and shorten time to revenue with new products in the SMB segment.
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