Thursday, August 13, 2015

Just Out: Laugh All the Way to the Bank

Laugh All the Way to the Bank



In this week's Coffee With the Dog newsletter, Michelle Nichols explains how to use humor to make the perfect sale.


In the sales world, one of the most common stumbling blocks is price objection. A potential deal may be moving ahead smoothly until numbers enter the conversation, when eager customers suddenly turn and flee. But I’ve found that humor can be an effective tool for moving the sale along at almost every stage of the process. Using humor doesn’t mean going overboard and acting like a goofball. Adding appropriate levity to a situation can increase your likeableness, and help establish that critical connection with customers. As a result, customers will listen more closely, and if trouble erupts, they’re more likely to cut you some slack.


To read the rest of Nichol's article, click here.

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Give us your thoughts on the article in the comments below! 

Tuesday, August 4, 2015

Just Out: Lost In Translation

Lost In Translation



In this week's Coffee With the Dog newsletter, the President of Robertson Training Group, Kelley Robertson, explains sales jargon and why you should keep it simple.


Too often sales people use jargon, technical terms, acronyms, and other language that sounds foreign to their prospect or customer.

When I worked in consumer electronics, sales people constantly referred to product numbers when talking to customers. Because they worked with the products every day, they were familiar with the SKU numbers but their customers were not.


To read the rest of Robertson's article, click here.

If you want more free (you can't beat that!) sales and marketing advice delivered straight to your inbox, make sure to subscribe to the Coffee With the Dog newsletter here

Give us your thoughts on the article in the comments below! 

Tuesday, June 30, 2015

Coffee With the Dog: Power Tips

Power Tips



In this week's Coffee With the Dog newsletter, SalesDog founder and CEO, Michael Dalton Johnson, is giving you the best tips for making a sale.

If what to do to guarantee a sale is difficult for you, read this article and follow these powerful sales generating tips.


Everybody likes to buy, because buying is fun. If you don't believe this, try to find a parking space at a shopping mall, or a seat at an auction, this weekend. However, while buying is fun and exciting, nobody likes to be sold. (This insight courtesy of Jeffrey Gitomer.)

The truth is: the best salespeople don't "sell" their customers; they facilitate the sale.


To read the rest of Johnson's power tips article, click here.

If you want more free (you can't beat that!) sales and marketing advice delivered straight to your inbox, make sure to subscribe to the Coffee With the Dog newsletter here

Give us your thoughts on the article in the comments below!