Business expert C.J. Hayden recently published a list of 44 wonderful, interesting ways of following up with your prospects. With this list there is absolutely no way you'll ever need to call "just to follow-up" again! With so many options, we've run the list over three days, ending today. Enjoy, and let us know which ideas you use!
29. Send a link to a video where you share helpful tips or a client success story.
30. Refer them a prospect for their own business.
31. Watch for their posts on Facebook, Twitter, or LinkedIn and comment on them.
32. Post something useful to a message board where they are members.
33. Post a comment on their blog.
34. Invite them to visit your updated website.
35. Make them a free offer that will subscribe them to an autoresponder series.
36. Give a free teleclass or webinar and invite all your prospects.
37. Invite them to an open house, reception, demonstration, or free workshop.
38. Host a networking breakfast or brown bag lunch and invite several prospects.
39. Offer to give a talk or brown bag lunch for their organization at no charge.
40. Write a white paper or case study and send it to all your prospects.
41. Ask the person who introduced you to contact them and mention you again.
42. Introduce them to a colleague of yours they might like to know.
43. Volunteer for an organization where they also serve.
44. And of course, you can always ask if they are ready to start working with you.
Following up consistently is one of the most productive marketing activities there is, but it won't work if you don't do it. The next time you realize you are avoiding follow-up, pull out your prospect list and choose an approach at random from the suggestions above. It matters much less HOW you follow up than it does THAT you follow up.
C.J. Hayden is the author of Get Clients Now! Thousands of business owners and independent professionals have used her simple sales and marketing system to double or triple their income. For more information, please visit www.GetClientsNow.com
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