Friday, September 21, 2007

What's In a Name?

There is no sweeter music than the sound of one's own name.
Try to use your prospect's name a couple of times during your sales presentation. However, don't overdo it, or you'll sound insincere and patronizing.
Great advice, but what do you when you don't know how to pronounce the name?
"If your buyer's name is difficult to pronounce, get the correct pronunciation from the receptionist or secretary," says SalesDog.com founder Michael Dalton Johnson. "Write it out phonetically, and say it aloud a few times before your meeting."
Put this advice into practice and watch your rapport quotient soar.

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