"The devil's in the details," says an old proverb. And in the profits too. When it comes to sales, the littlest thing can mean big bucks.
"Even in a business-to-business sale, you need to show your prospects what's in it for them personally. How do they personally gain? Will they look good to their boss? Will they save time and effort? Will they make their customers or employees happy? There's an important difference between, 'Your company will save over $50,000 a year with our product' and 'You will save your company over $50,000 a year with our product.' People want to be heroes. Make it so."
If one small word can change the course of a sale, just imagine what other changes you can make to do the same!
This advice was excerpted from Top Dog Sales Secrets.
No comments:
Post a Comment