Are you plugging away but still not achieving the sales results you want? Perhaps you need to work smarter. SalesDog founder Michael Dalton Johnson is back with another "Hard Truth" to help you sell:
Hard Truth # 2: You are uninformed
"If you're not selling it may be because you are uninformed," says Johnson. "Take time to visit the website of your prospect's company. Check out their competition, industry association and trade journals. Remember: the more you learn, the more you earn. If you do not understand what your prospects do, and what issues they face, how can you expect to determine how your product or service can best help them?"
You'll find more "Hard Truths" in Top Dog Sales Secrets, available at www.SalesDog.com
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