Secrets to Creating a Sales Proposal That Doesn't Suck - Part 2

Yesterday we started a two-part article from sales trainer Kelley Robertson about creating a sales proposal that actually gets you the sale! Do you have any tips to share? Let us know in the comments!

1-Avoid the word "I" or "we". The more times these two words show up in your proposal the more evident it appears that the proposal is about you, not about your prospect or their business or company. This also includes mentioning your company name. Keep your proposal focused on your prospect and use the word "you".

2-Use titles or headings. This is particularly important if your proposal is relatively long although it is an effective approach with short proposals too. Headings make it easy for your prospect to find key information. Heading also break up the page and make your proposal easier to read.

3-Include at least one testimonial. Testimonials remain one of the most effective sales weapons and you need to incorporate them into your proposals. I like to add these in my P.S. after my signature although I know people who include several testimonials throughout their proposals.

4-Include a summary. Many people will skip the details of your proposal and flip to the last page. Effective proposals include a bullet-point summary of the services you will provide to your prospect.

5-End with a call to action. I used to close my proposals with, "If you require any additional information please feel free to contact me." Boring! Tell the prospect what you want them to do next. By the way, the next steps should ALWAYS be discussed BEFORE you write your proposal.

The purpose of a proposal is to demonstrate that you and your company have the best solution for the prospect's problem. Apply the concepts that were mentioned in this article and stand out from your competition.

As President of The Robertson Training Group, Kelley has helped thousands of professionals improve their business results with his engaging approach to sales training and speaking. He specializes in helping businesses increase their sales, develop better negotiating skills, coach and motivate their employees, create powerful work teams and deliver outstanding customer service. Learn more at www.robertsontraininggroup.com