You've finally secured a meeting with an account you've been pursuing for months, only to learn you'll be meeting with a purchasing agent rather than the COO, Manager, etc. Purchasing agents, specifically, are usually interested in one thing - price. So, how do you get them to look beyond the price to the value of your solution? Paul Cherry, a sales training consultant and author, suggests you create value for the purchasing agent by understanding their need to feel appreciated.
"When companies keep a narrow focus on increasing profitability, people can slip below the radar. When the company has a great year, the CEO rarely says, "We owe it all to our purchasing agents toiling down in the basement, saving us 5 cents apiece on widgets," notes Cherry.
He continues, "Many workers you deal with feel overworked and under-respected. All they ask its that you make them look good. Provide them with solutions that'll take paperwork off their desks and keep their bosses happy with them, and they'll be happy with you."
Paul Cherry is the president of Performance Based Results, a sales training and leadership development firm. He has trained and coached over 1,200 organizations in every major industry ranging from family-owned small businesses to leading Fortune 500 companies. He is also the author of the top-selling book, Questions That Sell and the soon-to-be-released Questions That Lead.
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