Finding Sales Success in a Recession

Although the economic prognosticators are still arguing over whether we're in a recession or soon will be, now is the time to arm yourself to sell in a tough economy. Author Daniel Sitter had some helpful insights in a recent blog post.

Sitter makes the following suggestions to ensure your income and peace of mind during a recession:

1. Re-train. Become more of an expert in your field. Learn more about other products you have available to you. Become the local expert in your market.
2. Study new markets that provide somewhat consistent opportunities for growth such as food production, pharmaceuticals, hospitals, utilities, laboratories, safety and ergonomics, etc....
3. Make more of an effort to brand yourself. Become a valued expert. Focus.
4. Market yourself. Establish a blog, provide a regular newsletter, write articles, and utilize email marketing to better stay in touch with clients.
5. Make yourself more valuable and visible to your clients. Become confident of your value.

"Focus on one particularly profitable niche in your industry and marketplace and become the 'go-to' person in your marketplace," says Sitter. "We all have a product line or service that offers greater value and superior profit margins. Forget being a generalist and become a specialist. Establish your expertise and publicize it well. Get the word out."

Daniel Sitter is the author of both Learning For Profit and Superior Selling Skills Mastery. He has garnered extensive experience in sales, training, marketing and personal development spanning a successful twenty-five year sales career. Learn more at Daniel's blog, Idea Sellers.