"Let your hook always be cast; in the pool where you least expect it, there will be a fish." - Ovid, Roman Poet
These may be fancy words from an old-world poet, but they ring true in business today. The only way you'll be successful in sales is to be constantly prospecting and finding new ways to reach your customers. Attend a community event, create a business card that expresses your personality, or just hold the door open for someone juggling a tray of Starbucks. You'll be surprised what turns up in your net.
Do you have any stories of unlikely meetings or a method that helped you reach prospects in a new way? We'd love to hear them!
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