Friday, May 6, 2011

Does THIS Objection Make You Squirm?

Sales trainer Kim Duke has a fun, unconventional style that makes her articles both informative and fun to read. I really enjoyed this recent article that reminded me prospects can always find the money - if you find out what they really want!

My oldest cutie-pie niece recently got her driver's license. We're so proud of her!

Her euphoria of having the freedom to drive a car has been clashing with the gas she now has to buy. She has a part-time job after school but school work is a priority and so is saving money.

The money that used to burn a hole in her pocket on the way to the mall is now being thought of MUCH DIFFERENTLY.

She wiggled her nose as she looked at me.

"Auntie - I REALLY want these cute, new pair of $80 jeans. AND I really want to save money. AND I really want to drive to school every day instead of taking the "cheese wagon" (her word for school bus).

Then she squirmed in her chair and proclaimed: "But I hate paying for gas for my car! I don't have enough money."

Now - a whole LOT of stuff was just packed in her conversation! New jeans, gas for her "new car", saving money and then the assumption - "I don't have enough money."

After a few minutes with the calculator, asking her questions that made her think about what she wanted and HOW she could get it - we did THE MONEY SHUFFLE.

Cutie-pie niece saw that by being creative - she could save money, drive her car AND still buy the new pair of $80 jeans. Big smile.

As I was helping her walk through this - of course I thought of you!

Do You Squirm When Customers Say They Have NO MONEY?

You love your product or service. And if you don't love it - you probably like it quite a lot.

So when a potential customer listens eagerly to all the benefits of what you sell and then....

...they wrinkle their brow...and say...

"This sounds interesting but I don't have the money for this right now"

Do You:

1.Feel a little offended.
2.Say "Oh."
3.Dive in and say "This is really something you should consider."
4.Say "I hear what you're saying. When would you like me to touch base with you?"
5.All of the above
6.None of the above.

Every day, millions of entrepreneurs and sales people hear these dreaded words:

"It's not in the budget."
"We don't have the money."

And they put their tail between their legs and sneak away.

Sorry! Only 2% of people/companies don't REALLY have the money.

The other 98% HAVE money but they blew you off as they aren't convinced about you.

When you really want something - I KNOW YOU FIND THE BUDGET. You change your mind about something else, you buy the cheaper toilet paper so you can have Devon cream with scones, you get by with the old vacuum cleaner when you want the new shoes...you get the pic.

You're doing the MONEY SHUFFLE and your potential customers do it TOO.

If you bring something of value to your prospects - they'll think about it.
They'll stew about it.
They'll do some money-shuffling to make it happen.

But, if you're getting a lot of "No money, honey" comments - it is back to the drawing board for you.

You need to find out what's COMPELLING about your product/service that would make a potential customer start the MONEY SHUFFLE.

So quit squirming. And get working on why YOU'RE THE BEST CHOICE.

Kim Duke is an unconventional, sassy and savvy sales expert who shows women small biz owners and entrepreneurs sizzling sales tips on how to increase sales in a fun, easy, stress-free way! Learn more and sign up for her free e-zine at www.salesdivas.com

No comments: