There's a secret ingredient for sales success? Sign me up! Sales trainer Kelley Robertson explains.
McDonald's has their secret sauce. KFC has their secret recipe. And, infomercials have a secret formula that help make them successful.
The most successful sales people also have a secret ingredient. An ingredient that is often overlooked, neglected or dismissed by their colleagues or coworkers.
This ingredient separates the average sales person from everyone else. It can help you transform from an average sales person who struggles to meet their monthly or quarterly quota to someone who consistently exceeds their targets.
It's a simple concept. And because it is so simple many people ignore it.
Are you ready? Here it is.
Practice. Practice. Practice.
Anyone who embarks on learning a new hobby, sport, or language quickly learns that practice is the only to master that skill. It's no different in sales. It is ALWAYS difficult when you implement something new into your routine.
When you first begin making cold calls, it will always feel uncomfortable. When you ask new, tough, penetrating questions it will feel awkward. When you deal directly with objections it may seem aggressive. And when you first start asking people for the sale, it will cause your heart rate to increase.
The key is to practice these new procedures until they start feeling comfortable and natural. Only then will they start to work. Make the time to practice new concepts and you WILL improve your results.
As President of The Robertson Training Group, Kelley has helped thousands of professionals improve their business results with his engaging approach to sales training and speaking. Learn more at www.RobertsonTrainingGroup.com.
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