Always On

As the face of your business or company, people will associate your actions with your business - so, as sales trainer Diane Helbig says, you always need to be on. Heed her advice and represent your business in a way that wins you sales!

"As a small business owner or salesperson you are always on. You are always presenting, marketing, selling, and producing. Failure to acknowledge this will prevent you from being as successful as you could be. I dare say it can actually do harm to your business." excerpt from Lemonade Stand Selling

Here's why this is important. You need to know that everywhere you go you are a representation of your business. When you speak, write, network, etc people are learning about your company by your actions.

When you know what you want your company to be to others, your actions have to map with that goal. Otherwise, you will do damage to your business. So, don't air your dirty laundry or gossip about others. Don't complain about your difficult clients. Don't act in a manner that is contrary to your company's vision and message.

Keeping in mind that you are always on and being evaluated will help you make the right decisions and communicate in a consistent manner.

Diane Helbig is a Professional Coach, and President of Seize This Day Coaching. She works one-on-one and in groups with business owners, entrepreneurs, and salespeople. Visit her website at www.seizethisdaycoaching.com