Odd concept? Not according to John DiJulius. Today business growth expert Diane Helbig shares DiJulius' "opportunities" from his keynote at the COSE Small Business Conference.
1. New revenue streams
2. Fish when the fish are biting
3. Experience wars vs Price wars
4. Less competition now
5. Back to the basics
"The way I read these he is saying that you now have the opportunity to consider other revenue streams, different target markets, and innovation," says Helbig. "With point 2 he is reminding us to pay attention to where our prospects are and when they are buying and with point 3 he is telling us to focus on the experience we provide to our clients. Create value and price will not be the top issue."
"That there is less competition now is not a question. It is an opportunity to gain market share. However, that alone will not propel your business to the top of the totem pole. You still have to provide value and service. You still have to have a worthy product or service. THIS is where we get back to basics. Remember the rules of sales and the guiding principles that help companies succeed."
"These principles are integrity, value, customer service, and giving back," continues Helbig. "Provide a quality product or service at a fair price on a consistent basis with the customer's needs in mind and you will find your company succeeding in this, or any, economy."
Diane Helbig is a Professional Coach, and President of Seize This Day Coaching. She works one-on-one and in groups with business owners, entrepreneurs, and salespeople. Visit her website at www.seizethisdaycoaching.com
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