Quote of the Week

"Passion persuades." - Anita Roddick, founder of The Body Shop

If you're passionate about your solution it will show up in your sales. After all, passion is a quality that can be clearly seen in the way you talk, the way you move, the way your face lights up - and it's difficult to fake.

Your prospects will recognize that passion and know that you mean what you say when you talk about the benefits of your product. So start thinking about why you would use your product - what makes it great? What benefits truly make it something people have to have? Delve a little deeper into the reasons why your product is so great, and when you talk about them people will feel your passion and belief in your product - and trust you to sell them something great.