"Either write something worth reading or do something worth writing." -- Benjamin Franklin
Do you have a newsletter you regularly send out to your clients? What about an industry tip sheet you give to prospects? What about a website or blog? If you know your stuff then get the word out in writing. You'll reach a larger audience and show prospects you're an expert in your field.
If you're not writing (or people aren't writing about you!) then get started. You'll be glad you did.
1 comment:
Couldn't agree with you more! My book Metaphorically Selling and free newsletter The Metaphor Minute have gotten me business, speeches, reviews, and relationships with people all over the world. Writing a book is a huge project and takes time, but even a regular tip-sheet or ebook (much less work) with VALUABLE information will raise your profile and distinguish you in your market. www.annemiller.com
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