Tuesday, February 10, 2009

Building an Internet Presence

Yesterday's quote was about positioning yourself as an expert using blogs, newsletters and tip sheets. All good things, but it's important to use caution when establishing an Internet presence. Sales coach Susan Friedmann has expert tips about building a web presence that brings you clients without ruining your reputation.

1. Posting Ads
The quickest way to lose credibility on a discussion forum is to post an ad instead of joining a discussion. Offer information and opinions, answer questions-but don't post ads except in the specific times and places where they are welcome. Check the rules before you post.

2. Getting Lost
Make sure you're posting to the right audience. No matter how useful or exciting your ideas are, they will just annoy people if you post them in the wrong place. Whatever your niche, there is an Internet community dedicated to discussing it. Spend some time Googling for your target market, then check out the discussion forums.

3. Spamming
Posting identical messages in half a dozen Internet communities, especially if they are on the same site, is also likely to draw criticism.

4. Forgetting your business site

Always link your signature to your home page!

"With these tips, you can safely harness the power of social networking," says Friedmann. Give them a try and make your web presence known!

Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at tradeshows and events. Her latest book is "Riches in Niches: How to Make it BIG in a small Market". Learn more at www.richesinniches.com

2 comments:

Unknown said...

I am having some luck with google adwords in promoting my website - About 2 inquiries from 31 clicks. I am thinking about adding classified ads as part of my campaign.....

Editor: Ashley Sonnentag said...

It sounds like what you're doing is working pretty well! The most important thing to remember when looking into new advertising/promotion opportunities is to make sure you're reaching a targeted audience. Promotions outside your niche will not get you the response you're looking for.