Tuesday, January 27, 2009

How to be a Top Sales Performer

Sales trainer Bryan Neale recently posted a great piece on the Caskey blog about what makes a top sales performer. Do you have what it takes?

1. They think big

High performers think beyond the transaction - they think long term, big picture and any other overused corporate jumbo you can think of. You get it.

2. They work
While I don't believe effort = output, I do believe there is a positive correlation. The one basic element that we'll never be able to disprove: the more people you talk to, the more clients you'll have. Period.

3. They are terrified of failing

The highest performing salespeople (surprisingly to me) are often driven by fear - not a paralyzing fear, but a motivating fear. It could be a fear of failure, a fear of going backward or a fear of stagnation. Whatever, they do an amazing job channeling that fear into focused effort that produces results.

4. They maintain economic integrity
High performers know that THEY are a part of what their customers buy. They also tend to have very high self-worth. Because of that, elite performers rarely discount what they do. They may negotiate, but they have a true, strong, intrinsic belief that they and their service command a premium fee.

5. They expect to be a high performer
When the stack order ranking comes out, the best performers expect to see themselves on top. Average performers just hope they're not in the bottom third.

6. They work around factors out of their control
High performers look objectively at situations and work around conditions they have no control over. Average performers tend to see these factors as insurmountable roadblocks, excuses or paralyzing detriments.

What will you be? Average or elite?

Bryan Neale is a speaker and consultant with Caskey, a firm specializing in training and developing B2B sales teams through face to face training, teleconferencing, written material, custom podcasts and one on one coaching. Learn more at www.caskeyone.com

No comments: