Is your current clientele holding on tight to their purse strings? If you answered yes to that question, then sales trainer Elinor Stutz suggests you take time for reflection. First, Stutz suggests you ask yourself the following questions:
1. Is this still the right target audience?
2. Which other demographic(s) should I consider?
3. Will new strategies bring in better results?
"Read marketing materials, speak with your network to find what they are doing, and keep your eyes and ears open for repetitive suggestions," says Stutz. "You just might catch the early wave for the next new idea."
"Be open to trying a new idea to determine if it is right for you providing it is affordable and has a high likelihood of bringing in your desired results," continues Stutz. "Take the calculated risks."
"Try, Test and Make a Decision about continuing on this new path. By trying new avenues you will attract a wider audience. At the very least you will maintain the same level of business and when the economy turns for the better, you will be in a great position for bringing in a much larger income."
Elinor Stutz, CEO of Smooth Sale and author of "Nice Girls DO Get The Sale: Relationship Building That Gets Results", has transformed her highly successful sales career into a sales training company. Her clientele is comprised of Entrepreneurs, Network Marketers and beginning salespeople with 0-5 years experience. Learn more at www.SmoothSale.net
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