How do you ensure that you stick to your plan and reach your goals? Sales trainer Colleen Francis has some tips to help you focus:
- Make each goal quantifiable. It's simple to say, "I want to triple my sales this year," but how realistic is a goal like that? To make goals stick, you need a breakdown of exactly how you plan to succeed. How many more cold calls would it require? How many presentations?
- Execute on a daily basis. Once your goals are quantified, make a daily chart that includes the number of cold calls made, presentations scheduled, sales closed, etc. It's the only way to chart your progress and adjust on a week-to-week basis.
- Create a "To-Do List." Successful salespeople know goals are more than words on paper. Each week, make a list of the top five things you need to adjust in order to achieve them. The following week, replace the ones you've accomplished and continue to work on the others.
- Create constant rewards along the way. You are the ultimate manager of you! Lasting success comes when your motivation comes from within - not an outside source. To help along the way, provide yourself an incentive at key milestones. Try setting up small bonuses for meeting benchmarks along the way. Treat yourself to a purchase, a trip, a day off, or coffee with a friend. One way to achieve long-term goals is by focusing on short-term ones. I believe that what gets rewarded gets repeated.
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