SalesDog Quick Tip

Sales advice is filled with admonitions to salespeople to listen more and talk less. Sometimes this is easier said then done. Active listening is an acquired skill. Beyond asking open-ended questions, summarizing and asking for feedback, what can you do to actively listen? Try this tip from tele-selling expert Jim Domanski.

The best way to listen is to listen with a pen in your hand. Take notes. Tell your client that you'll be taking notes as you go. They'll appreciate it. It gives them peace of mind. It suggests to them that you are thorough. They also have a tendency to slow down a bit which makes listening and note taking that much easier.

Write in point form. Don't worry about getting every word in a sentence. If you miss something or you don't understand something, put a circle around it or put a big question mark beside it. When it is time for you to 'investigate' use your notes to guide you. Preface your question with trigger phrases such as, "I have a note here on my pad. You said something about ... and I did not quite get it. Could you elaborate?"

Taking notes is almost a forgotten art, particularly in tele-sales. This is often due to complacency. The rep figures he's 'heard it all before' and the need to jot down notes is not necessary. Big mistake. Writing notes keeps your focus and concentration.

Jim Domanski is the President of Teleconcepts Consulting Inc. and works with companies and individuals who are frustrated with the results they have been getting when using the telephone to generate leads and sales. For more information visit: www.teleconceptsconsulting.com or call 613-591-1998.

Sales Obstacles

"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." --Zig Ziglar

Wise words from a sales training legend. This week we'll look at how to overcome each of these selling obstacles.

Today's obstacle: "no need"
"For many sales reps, getting prospects to open up and reveal their real issues, challenges and concerns early on is the most difficult part of the sales process," says telesales trainer Jim Domanski. "Without this critical information, the rep has no clear direction in which to take the sales call. As a result, demonstrating clear and compelling value to the prospect becomes almost impossible."

"When you probe for needs most prospects are reluctant to divulge areas of pain. This is understandable. Because you're a stranger, they feel a natural hesitancy to open up the floodgates and spill all their issues. On another level, some prospects don't want to admit to anyone that they have a pressing problem."

Domanski advises reps to use a scenario selling technique which makes it easier for reps to ask the tough questions, and prospects to respond. "Scenario selling is formulaic, and divided into two parts," explains Jim. "The rep creates a scenario as a pretext for asking a sensitive question. Next, the rep uses an open-ended trigger phrase such as, 'What has been your experience?' that invites the prospect to elaborate."

Here are two examples:

"Ms. Bixby, much of our client research shows that cash flow is sometimes an issue, particularly with the fluctuating price of oil. Let me ask you - what has been your experience with cash flow over the last year or so?"

"Mr. Edgerton, one of the things we've learned with new practices is that marketing their services is a challenge, because the owners are doctors and not marketers. Let me ask, what has been your approach to marketing, and what type of results have you been experiencing?"

To implement this technique, Domanski suggests strategizing with your manager or fellow reps. Develop a scenario or two that highlights common points of pain. Script your scenario and trigger phase and then practice until they flow naturally. Now deliver and watch the impact on your sales!

This advice was excerpted from Top Dog Sales Secrets. Jim Domanski is president of Teleconcepts Consulting.

Join us again tomorrow as we tackle the "no money" obstacle.