Let's Talk About Cold Calling
In this week's Coffee With the Dog newsletter, SalesDog founder and CEO, Michael Dalton Johnson, is giving you the lowdown on cold calling.
If the idea of making the first move and calling your prospective clients sends shivers down your spine, you're not alone. But Johnson is offering up some encouragement:
"Despite what you are being told, Cold Calling is alive and kicking – and still an important part of many sucessful sales and marketing efforts.
In a lot of instances the need for a human voice is absolutely required. In a world of overhyped and outright devious Internet marketing, impersonal broadcast emailing and a transparently self-serving social media presence with thousands of 'friends,' a person's voice is reassuring and says 'I am a human,.. a real flesh and blood being... just like you. Let's talk.'"
To read the rest of Johnson's cold calling article, click here.
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Give us your thoughts on cold calling in the comments below!
