Lost In Translation
In this week's Coffee With the Dog newsletter, the President of Robertson Training Group, Kelley Robertson, explains sales jargon and why you should keep it simple.
Too often sales people use jargon, technical terms, acronyms, and other language that sounds foreign to their prospect or customer.
When I worked in consumer electronics, sales people constantly referred to product numbers when talking to customers. Because they worked with the products every day, they were familiar with the SKU numbers but their customers were not.
To read the rest of Robertson's article, click here.
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