Keep prospecting emails succinct.
The goal is to make your email look like something they can quickly read and address. Limit them to 175 words or less. Use 3-5 short paragraphs. Hold attachments back until you start the sales process.
Today's quick tip comes from Kendra Lee, a top IT Seller, Prospect Attraction Expert and author of the award winning book "Selling Against the Goal" and president of KLA Group. Ms. Lee is a frequent speaker at national sales meetings and association events. To find out more about the author, read her latest articles, or to subscribe to her newsletter visit www.klagroup.com or call +1 303.741.6636.
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