Monday, October 26, 2009

Quote of the Week

"It's the little things that make the big things possible. Only close attention to the fine details of any operation makes the operation first class." -- J. Willard Marriot

You may have dozens of prospects and clients that you work with over the course of the week - but you certainly don't want them to know that! Making them feel like your only customer makes them feel important and keeps them working with you instead of your lower-priced competitor.

How do you make them feel like a star? Just like our quote says, it's all in the details. Remember their birthday - and their spouse's birthday! If they mention they like a certain team or author, show them you remember with a small gift. There's a lot you can do to make them feel special. What do you do to make an impression?

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