Quote of the Week

"It's the little things that make the big things possible. Only close attention to the fine details of any operation makes the operation first class." -- J. Willard Marriot

You may have dozens of prospects and clients that you work with over the course of the week - but you certainly don't want them to know that! Making them feel like your only customer makes them feel important and keeps them working with you instead of your lower-priced competitor.

How do you make them feel like a star? Just like our quote says, it's all in the details. Remember their birthday - and their spouse's birthday! If they mention they like a certain team or author, show them you remember with a small gift. There's a lot you can do to make them feel special. What do you do to make an impression?