Wednesday, January 9, 2008

Grow Your Sales by Watching the Home Shopping Network

The strike by the Writer's Guild of America has made watching my favorite TV shows a thing of the past...actually, it has made watching any decent show a thing of the past. So what to watch besides reruns or reality shows? Sales trainer Al Uszynski suggests you turn to QVC or the Home Shopping Network - not for the entertainment value, but for the sales lessons that can be learned.

"While you might not sell products to consumers, through observation you might learn a thing or two about what works (and what doesn't work) when it comes to selling," says Uszynski.

Uszynski suggests you ask yourself the following questions:
  • How would you describe the enthusiasm of the salesperson?
  • How are testimonials woven into the sales presentation?
  • How do they use pricing terms to make the purchase seem minimal?
  • Do you trust the salesperson? Why or why not?
  • How do they use the limited quantity or time to their advantage?
Apply what you learn to your own sales presentation. Hurry now! Quantities are going fast!

Al Uszynski is a results-focused sales trainer and professional speaker. His proven, quick-start sales training program, "15 Ways to Grow Your Sales Tomorrow" helps sales professionals ignite immediate sales growth. Learn more by visiting www.Uszynski.com.

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