Ease Cold Calling Fears by Changing Your Focus

Here's a quick tip that is sure to change the way you look at cold calling from The Queen of Cold Calling, Wendy Weiss:

Change your focus from 'cold calling' (sounds scary) to 'introductory calling.' You are calling to introduce yourself, your company, product and/or service. In life, you make introductions all the time. This is an introduction that happens over the telephone.

For more no-nonsense cold calling advice, check out The Queen of Cold Calling.

Tips for Terminating Telephone Terror

Do you dread picking up the phone to make one more cold call? Here are a few tips that are sure to help, from Wendy Weiss, The Queen of Cold Calling.

Make a lot of telephone callsIf you only have one prospect to pursue, that prospect becomes overwhelmingly important. If you have hundreds of leads, no one prospect can make or break you. The more calls you make, the more success you will have.

PracticeIf you are new to cold calling or uncomfortable with cold calling, practice your pitch out loud. Role-play with friends or colleagues. Practice various sales scenarios. This way you will not have to worry about what you are going to say, you will be prepared and you can focus in on your prospect.

Start with less important leadsIt will be good practice and less stressful. Once you feel more comfortable, start working on the more important leads.

Wendy Weiss is known as The Queen of Cold Calling. If you ache with dread when you pick up the telephone to call a new prospect, put Wendy's advice to use. If you break out in a cold, clammy sweat at the mere thought of having to make cold calls, Wendy can help you.

Wendy teaches an 8-week virtual Cold Calling College beginning Feb 19. You can learn all about it, and get some immediate expert advice, by joining her on a FREE preview call on Tuesday, Feb. 5th at 4:00 p.m. EST. Wendy will talk about cold calling, appointment setting and how to develop new business. She'll be sharing some tools and techniques that you can begin to use immediately to increase the numbers of qualified prospects you are able to meet.

Go here to learn more and register

'Tis the Season (for Not Getting Any Work Done)

Here's some timely advice to keep you focused, courtesy of The Queen of Cold Calling, Wendy Weiss:

--No one's doing any work. It's the holidays.
--Nothing gets done till January. It's the holidays.
--No one sets appointments till the New Year. It's the holidays.
--Too much to finish up to take the time to prospect. It's the holidays.
--Prospects are taking time off. It's the holidays.
--I'm taking time off. It's the holidays.
--My assistant is taking time off. It's the holidays.
--Their assistant is taking time off. It's the holidays.
--No one wants to be bothered. It's the holidays.
--No one is thinking about work. It's the holidays.
--Prospects leave the office early. It's the holidays.
--Prospects go to the office late. It's the holidays.
--Everyone is having office parties. It's the holidays.
--No one's thinking about business. It's the holidays.

Sound familiar? For many, this is the season of not getting any work done. Don't let it be that way for you!

Print this list out. Send it to your competition. Then, get on the telephone.

Prospects do conduct business, even during the holidays. Years ago it was possible for a prospect to say, "I don't have my calendar for next year, call me after the first of the year." Today prospects have their calendars on their computers and/or PDA's and can schedule appointments for next year or even several years out if they are so inclined.

Prospects make appointments before, during and after the holidays, just as they do at other times throughout the year. If a prospect asks you to call back after the holidays, suggest that you "pencil in a meeting for after the holidays." Promise that you will call to confirm it. Do so.

Wendy Weiss is known as The Queen of Cold Calling. If you need help getting prospects on the phone, or booking appointments, visit WendyWeiss.com. In celebration of the season, Wendy's having a holiday sale on her training products! Check it out.