The Eight-Point Buyer Checklist

How many times do you leave an introductory meeting, or hang up from a phone call with a prospect, only to realize that you are missing critical information that you need? Instead of slapping your head, like in the old V-8 commercials, use sales trainer George Ludwig's easy acronym -- BEND 4P's - to help you remember what you need to know.

B-BELIEFS: What does the buyer believe about you, your product or service, your competitor, etc.?

E-EVALUATION PROCESS: How will the buyer evaluate your product? What criteria will he or she use?

N-NEEDS: What does the buyer really need?

D-DESIRES: What does the buyer really want?

P-PSYCHIC WOUNDS: Does the buyer have any ill will toward your company, you, or a particular type of product or service?

P-PERSONAL INTERESTS: What are the buyer's hobbies, his or her family life, favorite sports, etc.?

P-PERSONAL MENTORS: Whom does the buyer look to for similar buying decisions? What references will he or she accept?

P-PERSONAL SUCCESSES: What is the buyer proud of? What has he or she purchased before that gave him or her a personal win?

Remember to get the answers to the BEND 4-P QUESTIONS, and you'll be better armed to better serve the buyer and close the sale!

George Ludwig is an author, speaker, and consultant with years of experience as a top-seller. He developed his Power Selling Process and the Double Your Income Power Seminars after 20 years of researching the most successful sales strategies in the world, and is the author of the book Power Selling: Seven Strategies for Cracking the Sales Code. Discover your sales strengths and weaknesses at www.GeorgeLudwig.com.

Prepare for Objections - and Close the Sale!

Although no one wants to go in to a sales meeting expecting objections, this mindset is actually the best way to close the sale. Preparing a thoughtful response to any and all objections will help you to confidently guide your prospect toward making the deal. Sales trainer and author Alan Rigg has set up a system for overcoming objections - start it with your sales team, and see how it helps everyone involved.

BRAINSTORM objections - Sit down with your sales manager and the other members of your sales team and do some brainstorming. Write down every objection that any of you can remember, then work together to develop an effective response for each objection.

DOCUMENT objections and responses - Put the results of your brainstorming session into a document and make it a "living document" (which means the document should receive frequent updates over time). When any of your company's salespeople hear an objection that is not listed in the document, add it to the document. Bring up these new objections in your sales meetings, discuss the best way(s) to respond to the objections, then add the responses to the document as well.

PRACTICE responding to objections - You and your fellow sales team members should hold each other ACCOUNTABLE for learning EVERY objection and how to respond to the objection effectively. Get in the habit of giving each other "pop quizzes" where you spontaneously suggest objections to each other and practice providing effective responses to the objections. Over time you will learn how to respond to each objection in a manner that is comfortable and natural for you. You will also learn where the gaps are in your sales opportunity qualification processes that cause prospects to raise objections in the first place!

PROACTIVELY address objections - If one or more objections come up frequently when you and your fellow salespeople work with prospects, figure out how to proactively address these objections during your sales calls. In other words, you should bring up the objections yourselves and respond to them rather than waiting for your prospects to raise them.

Sales performance expert Alan Rigg is the author of How to Beat the 80/20 Rule in Sales Team Performance: A Step-By-Step Guide to Building and Managing Top-Performing Sales Teams. His 80/20 Selling System helps business owners, executives, and managers end the frustration of 80/20 sales team performance, where 20% of salespeople produce 80% of sales. For more information, visit www.8020salesperformance.com