The "Goody Two Shoes" Approach to Networking

Many people mistakenly look at networking as collecting as many business cards as possible, or having a lot of contacts on LinkedIn. While it's great to have all those contacts, what happens when you call them? Hard to believe they're going to remember and want to help a person they barely talked to at a conference.

Networking and motivation expert Josh Hinds has seen this situation many times, and offers advice to help you build a network built on value and trust.

"One of the hardest things for people who are beginning to embrace professional networking to grasp is that it's not simply about sharing their product or service, but rather about first building some basic rapport with the person they've just met," says Hinds. "It's about creating value for others first."

"This 'goody two shoes' approach to networking ensures that you will not only be thought of in a favorable light - you will remain there for as long as you're willing to commit to keeping that connection going. The more value you create for the people you connect with - the greater the likelihood that they will not only end up a customer of yours, they'll even seek you out as a trusted advisor when they have a need that they feel you might be able to help them with."

Here are some of Hinds' tips for building value with those you meet:

• Upon the initial meeting, take a sincere interest in the other person first. Then let them know that you're always meeting new people and would be willing to keep an eye out for potential sources of business for them - you can even ask what their ideal prospect would look like. Be careful - you can't just give this idea lip service - you have to be sure to actually send referrals their way as you run across them.

• Be on the lookout for things of interest to the folks in your network - and pass them along to them. It's a terrific way to stay in touch, while being valuable to others.

• Every so often drop a quick e-mail, greeting card, or note to someone you may not have touched base with in a while. Something as simple as 'It's been a while so I just wanted to let you know I was thinking about you' can do wonders to position yourself in a favorable light.

• Be on the lookout for opportunities that will be of benefit to those in your network. Doing so is as easy as keeping your eyes open for news you might read, or listening to what others have to say.

Josh Hinds is a speaker, trainer, and author on topics such as networking and personal branding. Check out his popular newsletter at www.GetMotivation.com.

Magic Sales Words

Last week we told you about the first of sales trainer Renee Walkup's three favorite sales words: "oh."

Here's the second word that Walkup says will help you make sales: "tell."

Here's how she suggests you use it in selling situations:

Let's say you need to find out about the decision-making process from your customer says Walkup. In the past, your qualifying may have sounded like this:

Who makes the decision?

When is the decision going to be made?

How much is your team planning on investing in this?

What usually occurs when you meet to discuss the purchase?

Why don't I show up here to make a more formal presentation when your group meets?

Now, replace these five questions with one excellent "tell" question:

Frank, tell me about the decision-making process.

Then be quiet. Frank is now going to have to tell you a story of how the process will take place, who is involved, when they'll meet and the rest. You get more value for your intelligent qualifying and in the meantime, your customer sees you as a bright, experienced, and confident sales professional he can trust.

Give "tell" a sales workout this week.

Renee Walkup is president of SalesPEAK Inc. and author of "Selling to Anyone Over the Phone."

"I'm just calling to check in ..."

This is surely one of the most ineffective (translate: lame) openers you could use. But does that stop most salespeople? Unfortunately, no.

"If you're like most people, you've used this opener at some point in your sales career," says Colleen Francis of Engage Selling. "What you may not realize is that this little sentence can quickly reduce your credibility with your prospect. Are you really calling just to check in or check up? If so, either you've got a lot more time on your hands than I do, or else it's time to seriously consider a career change!"

Francis gives this advice for creating a more effective opening:

First, start by removing the word 'just' - it makes you sound unimportant, and your call seem like an afterthought.

Replace it with something like: "The last time we spoke, you ..." By taking the customer back to the last time you spoke, you remind them of your relationship, and prove that you are carrying through on what you were asked or promised to do.

Nothing builds rapport better than a promise kept. Rapport leads to trust, and trust leads to loyal customers.

Give this tip a try this week and see the impact on your calls.

Sales trainer Colleen Francis is president of Engage Selling Solutions and a contributor to Top Dog Sales Secrets.