Building Client Loyalty By Tom Hopkins

The average business loses 15% of their clients on an annual basis. It’s safe to assume that some clients move away or sadly, pass away. If you sell to businesses, some of them may close. But, many simply stop using your services or shopping with you. That’s because you haven’t established sound relationships with them. The clients feel no loyalty…no obligation to return.

With the cost of gaining new business five times that of keeping current clients, it’s wise to do all you can to keep those people coming back for more. In order to thrive in business, it’s important to make each client feel important. If they have a negative feeling or are even indifferent to your business, they won’t feel obligated to continue to do business with you.

You start by being grateful for their business. Make good eye contact with clients and say the words, "Thank you for your business," at least once during every contact.

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