Call Me Back, Please!

Today sales expert Kelley Robertson shares some great advice for getting prospects to call you back!

Are you finding that your prospects seldom return phone calls?

Getting someone to return your call is challenging at the best of times. Think about your own situation for a moment. How many calls do YOU return? I receive many calls from people trying to sell me a product or service but I rarely call these people back.

Decision makers are inundated with people calling trying to sell their product or service. A typical executive in corporate America receives dozens of calls everyday. Most of them get 150 emails in their in-box every day. Plus, they spend the bulk of their 12-14 hour days in meetings.

Try this tactic.

Make sure your message focuses on a specific problem they may be experiencing and allude to a way they can resolve it. For example:

"Mr. Prospect, Kelley Robertson calling. I read in today's newspaper that you are merging with XYZ Corporation. Our research has shown that employee sick days increase by as much as 38% during a merger; however, one of our clients was able to reduce this to just 9%. Call me at 905-633-7750 if you want to discuss how they did this."

Most voice mail messages focus on the seller's product or solution. But this doesn't show your prospect how you can actually help them solve a problem. Change your approach and improve your call back ratio.

As President of The Robertson Training Group, Kelley has helped thousands of professionals improve their business results with his engaging approach to sales training and speaking. Learn more at www.robertsontraininggroup.com