I love this story from Jill Konrath's Selling to Big Companies blog:
"Cold calling is tough," says Konrath. "We all struggle with it. That's why I laughed today when I talked with Sara, who works for a New York-based PR firm. She'd just seen my new video clips where I'm speaking about the challenges of connecting with corporate decision makers. Sara understood exactly what I was talking about!"
That's when she told me her story:
I was calling a major media outlet to "pitch" one of our clients. Of course, I got voice mail. About half way through my message, my mind went totally blank. So I hung up.
As soon as my memory returned, I recalled the client and picked up exactly where I left off ...
"Hi. This is Sara calling again. We must have gotten disconnected. As I was saying..."
Now that's quick thinking!
For more great tips, stories, and articles visit Jill Konrath's blog at http://www.sellingtobigcompanies.blogs.com/
No comments:
Post a Comment