SalesDog Quick Tip

Write your cold calling script the way you talk, and get to the point! Written language and spoken language are very different. If your script is in written language, you will sound phony. Real people do not speak with capital letters at the start of sentences and periods at the end. People actually speak more in phrases or fragments, with pauses, sometimes improper grammar, and the occasional ah or um.

It is imperative that you sound real! If you are having a difficult time with this, try talking into a tape recorder, then playing it back and writing down what you say.

Today's quick tip comes from Wendy Weiss, the Queen of Cold Calling. Learn more at www.wendyweiss.com.