For the non-tech savvy (like me!) this is a great tip. When you work really hard to create excellent prospecting letters you want to make sure you do everything you can to make sure they reach their destination. This quick tip from sales trainer Kendra Lee makes for one less thing to worry about.
If your prospecting emails aren't getting through spam filters, check to see if you're emailing out through your CRM system. Sometimes companies' spam blockers flag the data associated with a CRM system and block the email. Try emailing directly from a personal email system like Outlook, or through Twitter or LinkedIn's internal mail systems and see if you're able to break through that way.
Kendra Lee is a Prospect Attraction Specialist and president of KLA Group. Specializing in the IT industry, KLA Group helps companies rapidly penetrate new markets, break into new accounts and shorten time to revenue with new products in the SMB segment.
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