Sales presentations can be very tricky - that's why I love this article from sales trainer Kelley Robertson. It contains stratgies to help you deliver great presentations, every time!
Here are 7 strategies that will help you deliver a killer sales presentation, every time.
1. Start with a brief summary. Open a sales presentation with an outline of your understanding of your prospect's key issues and immediately capture their attention.
2. Keep it brief. If you have been allotted 60 minutes set a goal of finishing in less than forty-five. No prospect is EVER going to complain that you didn't use up your allotted time.
3. Focus on "must-have" information. Contrary to popular believe most prospects don't want to know everything about your solution; they only want to know what's relevant to their situation.
4. Use stories, cases studies and examples. Weave stories into your presentations that demonstrate how people have benefited from your offering. Use case studies and example that are relevant to each prospect's business.
5. Create a two-way dialogue. Instead of spending your allotted time talking, ask your prospect questions, opinions and perspectives.
6. Conclude with a specific call to action. Don't end with something like, "If you have questions, feel free to give me a call." Tell the decision maker exactly what you want them to do.
7. Practice. The more important the sales opportunity, the more critical it is to verbally rehearse your presentation.
Now, go and modify the next sales presentation you have scheduled and start making more sales!
As President of The Robertson Training Group, Kelley has helped thousands of professionals improve their business results with his engaging approach to sales training and speaking. Learn more at www.robertsontraininggroup.com
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