"Strategic advantage lies in the leverage of knowledge." -- Robert Buckman
We advocate reading a lot to increase your knowledge about the profession of sales - but we don't talk enough about reading materials in your field. You have to be an expert, be able to make recommendations, and see things coming in the field. To do this you have to read trade journals, news articles - whatever you can!
Read up and you'll be able to show your customers you know what they're going through - and what they should do to best make a profit.
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