Sales trainer Sam Manfer has been doing a series on his blog with specific tips for sales presentations and proposals. While some tips are more general, and some are very specific, this one about handouts struck me as advice we should all follow - but often don't.
"Handouts are usually a distraction during the presentation, but can be a good reminder for after the presentation," says Manfer. "During the presentation you want people focusing on you and what your team has to say. Handouts encourage them to be reading ahead and not listening. If handouts are an integral part of the discussion, then hand them out as they are needed. Highlighting areas you want them to focus on is helpful."
"An agenda is a good handout for the leader to give each person when he starts his schmoozing," continues Manfer. "It's a good excuse for the schmooze and it looks good as you cover everyone. The agenda can also have the names of your team members on it and their role / expertise / position."
"A parting handout loaded with pictures, numbers, names, and details can be valuable. You can also fill it with points of their interest - not yours. Make it sort of a mini summary in living color - sort of a brochure. Remember they already have a written proposal."
Since 1995 Sam Manfer has been speaking, consulting, writing and leading seminars in sales and personal development. As a keynote speaker and seminar leader Sam has addressed thousands of new and experienced sales people and managers all over the world in all types of businesses and industries. Learn more at www.sammanfer.com
No comments:
Post a Comment