"Make happy those who are near, and those who are far will come." -- Chinese proverb
When thinking of ways to expand their business, many people come up with grand schemes of gifts, events and advertising campaigns. While excellent ideas, it's often better to start small, and watch business grow from there. Focus on making your customers as happy as possible, and let them tell others about you. It's a low-cost way to gain exposure and loyal customers.
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