If you're scrambling to get a gift into your customer's hands before they take off for the holidays, relax. "Think New Year's" suggests SalesDog.com Managing Editor Tina LoSasso in the new sales advice book, Top Dog Sales Secrets.
Get the cards in the mail. Then send an appropriate New Year's gift. Think pens, desk clocks, or paperweights, packaged with noisemakers and streamers. Timing your gift to arrive right before New Year's is a great way to stand apart from everyone else.
When is a gift not a gift? When it comes with your company's logo on it. Save the logo-embossed pens, paperweights, mouse pads and calculators for trade shows. And gift certificates from your own company are not really gifts. They're promotions that make you look stingier than Scrooge. Instead, send a gift certificate from a national department store or ecommerce site. Many sites offer corporate gift certificate programs.
Remember, everyone gets a card. All clients, large and small, should receive a holiday card. Avoid religious themes. Stick to "Happy Holidays" or "Season's Greetings" and again, no advertising. Resist the urge to add your company logo or business tagline on a greeting card.
Tina LoSasso is Managing Editor of SalesDog.com and a contributor to the new sales advice book, Top Dog Sales Secrets.
2 comments:
Think about it, when you open a card. It makes you happy automatically! Then they see your name and gift card! Perfect. They will remember you.
- Nathan http://reallifeselling.blogspot.com
@nathan kowarsky:
Absolutely! It's great to hear that other sales professionals see the value in this simple holiday gesture.
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