This week we're looking at the five obstacles to any sale as outlined by legendary sales trainer Zig Ziglar: no need, no money, no hurry, no desire, no trust. Today's obstacle: "no trust."
To overcome a lack of trust, you must first realize that most prospects don't know you and may never have even heard of your company.
Here's a tip from Michael Dalton Johnson, Editor of Top Dog Sales Secrets that should help:
"All things being equal, who do you think your prospect is going to buy from: the company he has known for years, or you, the new kid on the block?" asks Johnson. "Allay his fears by providing him with current customer lists (including contact names and numbers for some of your accounts), testimonial letters on your customers' letterhead, documented case histories, and press coverage. A referral from someone he knows and respects will swing doors wide open."
There you have it: expert strategies and tactics to overcome the five basic obstacles to any sale. Now put this knowledge to use and make more sales!
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